CoastSmart is a public safety pilot project in the Pacific Rim region of British Columbia. The pilot is led by Parks Canada, the District of Tofino and the District of Ucluelet and was made possible by funding from the Government of Canada. The goals of CoastSmart are to reduce public risk and enhance coastal safety, near-water and in the surf zone.

This project was tremendously exciting and rewarding to work on for many reasons. The message itself is so important, and we wanted to ensure that the key takeaways could be understood immediately. What a joy to work with such stunning photography and with a community of people who were eager to share their local experience and stories.

My design work was conducted under the project management of Wendy Heshka at Think 2020 Communications.

Scope of Work

WordPress Website

Logo Design

Brand and Creative Strategy

Retractable Banners

Beach/Outdoor Signage

Print & Digital Advertising

Posters, Rack Cards


Logo Design

CoastSmart Design Projects

Coastsmart banners

Retractable Display Banners

Coastsmart signage

Outdoor/Beach Signage

“I am CoastSmart” Poster
Series of Nine

Coastsmart advertising

Digital Advertising