CoastSmart is a public safety pilot project in the Pacific Rim region of British Columbia. The pilot is led by Parks Canada, the District of Tofino and the District of Ucluelet and was made possible by funding from the Government of Canada. The goals of CoastSmart are to reduce public risk and enhance coastal safety, near-water and in the surf zone.
This project was tremendously exciting and rewarding to work on for many reasons. The message itself is so important, and we wanted to ensure that the key takeaways could be understood immediately. What a joy to work with such stunning photography and with a community of people who were eager to share their local experience and stories.
My design work was conducted under the project management of Wendy Heshka at Think 2020 Communications.
Scope of Work
WordPress Website
Logo Design
Brand and Creative Strategy
Retractable Banners
Beach/Outdoor Signage
Print & Digital Advertising
Posters, Rack Cards
Logo Design
CoastSmart Design Projects
Retractable Display Banners
Outdoor/Beach Signage
“I am CoastSmart” Poster
Series of Nine
Digital Advertising